Wednesday, March 28, 2007

Intel's Israelis Make Chip to Rescue Company From Profit Plunge

March 28 (Bloomberg) -- Five hundred employees and guests crowded under a white tent half the length of a football field at Intel Corp.'s Santa Clara, California, headquarters as Chief Executive Officer Paul Otellini put his company's newest line of computer chips through their paces.

``These are the best microprocessors we've ever designed, the best microprocessors we've ever built,'' Otellini told the audience. ``This is not just incremental change; it's a revolutionary leap.''

Otellini's pronouncement relegated to obsolescence Intel's Pentium chip, which once powered more than 80 percent of the world's personal computers. That wasn't the only surprise last July.

A camera zoomed in on engineers in lab coats in Haifa, Israel. The video revealed that the chip Intel is counting on to recover from a battering by Advanced Micro Devices Inc. wasn't invented in Silicon Valley. Instead, Intel is betting on a group of Israeli mavericks and a design bureau 7,400 miles (11,900 kilometers) away.
 
 
Thomas Braun, Lima, Peru. 

No comments: